GRT creates communication
It does this adhering to ethical criteria based on the rights of women. It communicates via visibility projects, with proposals based on necessities which emerge from various diverse realities. It communicates through maximum circulation to bring about awareness as per the objectives of the Third Millennium Goal and the Women In Tourism Empowerment Program, on a theme just as positive as it is ignored.
The trips, the examples, the experiences which are published on this site are chosen according to a unique criteria: high quality, respect, reinforcement, participation, fight against stereotypes for women working in this field.
The experts and partners of the GRT Association coordinate diverse initiatives, from choosing criteria, to formation, studies, communication and policy consultancy, all useful in empowering the role of women in tourism.
GRT researches and publishes only the best ‘female created’ initiatives, forming diverse areas of artisan products, of hospitality, of enogastronomy, forming thus a virtual network which embraces the local culture, which adhere to ethical, social and economic guidelines that correspond to responsible tourism.
These characteristics correspond to the criteria chosen by experts (for example, the number of women and executive roles, the revival of traditions etc.)
In a field in which, more than research and protocol, there are numerous diverse realities globally, it is important that there is a horizontal exchange of knowledge and information, ‘peer learning’ from others in the same field. The field, in this case, is the people who work in tourism with a forward thinking vision to further develop the community. They are the ones who have introduced the theme of gender in their projects, having observed that where women are more involved, entire communities benefit.
We can speak of a real movement, which is gradually gaining momentum, in response to known international facts: the increasing interest of responsible tourists, an increase in the development of countries where more and more women are employed, the quality of work done by women, and the disparity in the number of men and women in tourism.
All this data is also the base of our work.
Horizontal exchange of knowledge and information, the interest of tourists, upholding the values of women, all of which is the key to the success of projects in tourism.
Gender Responsible Tourism is an association whereby the reason it exists is also a reflection of its method of operating – a site which propagates ethical and social ideals in an existing market which must improve in equality. For this reason, we are a Magazine which is a voice for nonprofit businesses and organizations which share our views and ethics. Therefore GRT is a ‘generator of social values’. In fact it helps to give rise to entrepreneurial ideas which tackle the issues of development and rights. They survive through the sales of products and services in the free market, combining development and innovations, employment and sustainability. The view is to increase employment and growth in tourism through social and environmental means.
A new Market
The projects we would like to showcase, in our opinion, form part of a new market, where demand and supply, new tourists and female talents coincide. It is an economic relationship which introduces gender approach as a new ‘moral’ in tourism, based on collaboration between the public and private sector, of profit and nonprofit, big industries and small local enterprises. It is an orientation that is growing and gaining popularity, which makes the most of a combination of systems in the name of sharing values, social objectives, innovations which go beyond the dichotomy of profit/nonprofit, in an area of the tourism market where businesses can find a place that concentrates on the needs of the people and the planet.