New data from CREST, with GRT contribution.

Gender Responsible Tourism proudly contributed to the last Report produced by the Center for Responsible Travel, the 5th edition of "The case for Responsible Travel. Trends & Statistics", edited by Samantha Hogenson and launched during the Sustainable Tourism Forum, in Sept. 27, at the UN Foundation in Washington, D.C: a “communicative crossing of borders” as Martha Honey, CREST’s executive director, said.

 2017 is the International Year of Sustainable Tourism for Development.
We wonder: how can sustainable tourism support development? Will it be of any use for women? Women entrepreneurs in tourism are fully in line with new travellers tastes and ahead of trends, yet they are underpaied. Is this a sign of development? If she were the boss in tourism, would development be more sustainable?

Invited to a reflection, we highlighted that, if tourism is a tool for development and against walls, women are the best bridges builders. It is a transversal counter evidence in all of the data, that the tourism made by women entrepreneurs, is of the same kind of, and cares for the same values, than the new traveler’s . We brought many sustainable tourism projects examples, to show that there is development where women are empowered.
Iaia Pedemonte sent to CREST information and opinions from her studies about responsible tourism as a tool for post crisis resolution, expecially if activated by women, and was quoted in the “Mutual Understanding, Peace and Security” Chapter: “Tourism can support development and also peace, for example, when putting pressure on governments to cease fighting, or it can establish harmonious relationships between citizens, or increasing tolerance and acknowledgement of the rights of others.”

Samantha did an extraordinary work, for this Special edition: 15 pages of merged data produced by more than 30 organisations, about the five pillars of Poverty reduction, Peace and security, Cultural values, Resource efficiency.

There you can read, for example, that:

  • According to UNWTO and WTTC: The sector now supports 284 million people in employment – that’s 1 in 11 jobs on the planet, with almost twice as many women employees as other sectors, 57% of international tourist arrivals in 2030 will be to emerging economies.
  • Women in travel industry are still earning less than their male equivalents at every level, except in junior roles.
  • Research shows that for every 30 new tourists to a destination one new job is created. The industry plays a key role in creating opportunities for low-skilled workers, minorities, migrants, youth, the long-term unemployed, and women who prefer part-time work due to family responsibilities.
  • There is a clear link between peace and tourism
  • Tourism breaks down barriers and builds bridges between visitors and hosts
    Provides opportunities for cross-cultural encounters that can build peace
    • A resilient sector that recovers quickly from security threats
    • A tool for soft diplomacy
  • Just doing the basics or having a general sustainability goal is simply not enough anymore.
  • The sector causes some five percent of man-made CO2 emissions. Then, at the destinations, travelers use double the amount of water than at home.
  • According to a CSR Study, 89% of consumers will switch to a brand that supports a good cause over one that does not, given similar price and quality.
  • 95% of favourites are food experiences that include cooking courses, farm tours and food markets, tied to the culture of the location.
  • Most governments still measure tourism success simply by the number of visitors and not by the benefit of their own citizens.
  • The best responsible and sustainable tourism companies, however, go further than just improving the health and wellbeing of their paying guests. They look to improve it for the communities where they operate, too.

CILENT DonatellaMarino alicidimenaica


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