Fashion in Marrakech Medina

A now well-known coop of women whose story started more than twenty years ago, well worth dropping in, for shopping addicts, but also for a good dinner. 

The story of this group of women started in 1987, when an American fashion designer lead off a group of nine women dressmakers. When the lady quit the business in 1991, the women, helped by the local  Société d‘Investissement et de Développement Internationale (SIDI), founded an association, becoming a cooperative in 1994 (“Les Femmes de Marrakesh”), and since then they have been going on, dividing gains and investing.

In 1992 they participated to the French Artisans du Monde Fair; from then on, their clothes and fabrics have been being sold everywhere: in France and in Italy, with the collection of Esprit Equo, a well known fair fashion brand.

Nowadays, besides the 7 women who are members of the coop, about thirty others dye, weave, sew and tailor, paid for their work by the cooperative; who is managing design, orders and shipping.

So, if you go to the Marrakech Medina, let yourself be charmed: at the SODEV Boutique (67, Souk Kchachbia) a mass of blouses, caftans, shawls and skirts in the light sousdi (a cotton and viscose fabric ofFez origin) welcome in a blaze of yellows, reds, and oranges.

An original way to meet the women of the coop, is also ask them to set a tradition tasting dinner at their atelier.

Cooperative president: Saida Chaabouni
address atelier: 2, derb El Akkari 1st Bin Lamaassir Bab Taghzoult - Marrakech Medina
address boutique: 67, Souk Kchachbia - Marrakech Medina
tel +212 524 378308 (atelier)
gsm Soad (responsible for the boutique) +212 524 665 343472

Keep in touch

Subscribe to our Newsletter
La Guida delle Libere viaggiatrici
Join GRT

What women must know to work in tourism
How responsible tourism is usefull to women and community
Where to go for a gender equality backer travel