CSR process

10 good reasons

The CSR process…

1. illustrates your company´s actual sustainability performance and enables a competitive positioning that is authentic and trustworthy
2. reveals strengths and weaknesses of your company
3. motivates your employees
4. provides opportunities to save costs, energy and working hours
5. increases transparency within your company
6. reveals new ways of product optimization
7. improves your communication structures and supports your decision making processes
8. creates the foundation of your corporate goals and strategies
9. strengthens your employees´ competences as well as the innovative capability of your company
10. turns your good intentions into sustainable action

The company considers all business operations and evaluates its sustainability performance. An important part of the CSR process is analyzing the actual state within the company and along the value chain.

Key indicators such as financial data, number of employees, mission statement, consumption of water, power and heat, staff satisfaction and training measures, among other figures, are relevant aspects concerning the company. Nevertheless, core business operations of tour operators are the tours and travels they offer. These core operations have to be analyzed mainly by evaluating their value chains.

The process of compiling a sustainability report consists of eight steps, from the decision taken by the management to data collection and evaluation up to developing a strategy, compiling the programme for improvement and editing the CSR report.

CSR certification of tourism enterprises

“CSR-Tourism-certified“ – The label for sustainability and corporate responsibility in tourism.

• What remains in the country when the tourist season is over?
• Do tourism enterprises pay their workers living wages that can feed a family?
• Do resorts minimise waste and do they dispose of it in an environmentally friendly manner?
• Does the itinerary take into account natural resources, e.g. regarding the provision of water and energy, and the protection of nature and endangered species?
• Has the food offered at a typical local restaurant really been produced locally?
• How much CO² is emitted per tourist in transport?

The answers to these and many other questions provide information on the degree of sustainability and social responsibility actually achieved by a tour operator in his business operations.

Tourism enterprises using this label have examined their business practices accor­ding to sustainability criteria. They have applied and evaluated quantitative and qua­litative environmental and social criteria. The companies have written a sustainability report according to the standards of TourCert and have designed a programme for improvement.